Meet

Soft Girl

She expresses her emotions, she’s sentimental, romantic and embraces her vulnerable feminine side. She prefers a slow life. She's kind, prioritizes self-love.

Shop this Era

MEET

Boss Girl

She's confident and capable. She is successful in her career, or She's someone who pursues her own ambitions, instead of working for others or otherwise settling in life.

Shop this Era

meet

IT Girl

She is carefree and herself without seeking anyone’s validation. She has a strong sense of identity and she's fearless. She's someone who owns her power and is unapologetically herself in every way. Confidence, distinct personal style, talent, a uniquely singular voice, she embodies all of these and more.

Shop this Era

meet

That Girl

She seems to have her life together w perfect balance of nonchalance, wellness & style. She believes in herself, she's the embodiment of confidence, knows who she is and does what she wants not caring about what anyone thinks. Always striving to live her best life.

Shop this Era

meet

Y2K Girl

A girl whose style is quite futuristic with a slightly retro edge. Think shiny materials & cute colorful accessories. Expresses herself as vividly as possible and she isn't afraid to stand out. She's all about making a statement in fashion and making it louder in the way she lives her life

Shop this Era

meet

Cottage-core Girl

She's wistful, has a romantic take on rustic simplicity. A slow life spirit and focuses on tactile, sensual pleasures, sustainability & coziness.

Shop this Era